A Years of Skift Megatrends in Travel

Skift Take

This is your PhD in travel, a remarkable read for those who want a deep dive into the most fascinating market on this planet.

Rafat Ali

This year, 2022, marks a decade of Skift, a years where travel has seen the highest highs and the unthinkable lowest lows.

Through those years one thing that stayed consistent for those reading Skift: our yearly franchise on Megatrends that define travel over the year and beyond, countless hours of reporting and analysis by our editorial and research study groups distilled annually into these reported pieces on where the future of travel is going. It began when we first launched the humbly called “The 12 Greatest Travel Patterns Over The Past Year” in January 2013 as a precursor to the year, 5 months into our official launch as a business.

The amateurishly designed PDF of patterns graduated into Megatrends, the online launch became a night occasion in New york city City, we made the package into a beautifully produced print magazine starting 2014 and by 2019 we were doing a lots worldwide cities mega-launch of these Megatrends. A years of Skift Megatrends read is a PhD through the evolution– and in many cases transformation– of travel in this century, the international democratization of travel revealed in all its warts and promises.

This franchise of 126 trends over the ten years has become Skift’s greatest yearly launch, and this year on January 19, we’ll formally launch our 10th edition of the bundle. Do join us live virtually for the launch and a brand-new addition this year, market leaders talking about these Megatrends. You can watch live or listen in on demand anytime after, and download the digital publication bundle beginning Wednesday also.

Below, we figured it made sense to note out all the yearly trends/megatrends we have covered through the years, some that panned out, some didn’t and some changed into new patterns along the way. All in all, a fascinating read for those who desire a deep dive into the most fascinating industry on this world. Each year’s headlines below link to the page where you can download the complete copy of that year’s plan.

2013 Megatrends:

1. Everyone Wants A Chinese Tourist
2. Supplementary Fees Are The New Typical
3. Last-minute Mobile Hotel Reservation
4. The Increase Of Price Transparency
5. Travelers Are Starving For Food Tourist
6. Airports As Locations
7. Destination Branding Through Movies
8. Digital Maps Are One Of Travel’s Key Battlegrounds
9. Personal In-flight Home Entertainment Through Mobile Devices
10. Cost Effective Style At Hotels
11. Blurring Of Business And Leisure Travel
12. Cementing Of The Gulf As The Next Terrific Global Aviation Center
13. Lure Of The Last Unidentified: The Increase Of Myanmar

2014 Megatrends:

1. Rise of The Quiet Tourist
2. Blurring of Company and Leisure Travel
3. Curation Is Coming To Travel Listings
4. Visuals are the New Language of Marketing in Travel
5. The Rise of Smart Design In Travel
6. Substandard Travel Startups Abound
7. Continued Rise of Chinese Independent Traveler
8. Increase of Local in Hospitality
9. Low-priced Carriers Continue to Eat the World
10. The Relaxation of Visa Laws
11. Option Transportation on the Ascendant
12. Sharing Economy Turns from Interruption to Collaboration
13. Airline Companies and Airports Lastly Deliver on Self-Serve
14. Continued Increase of Metasearch

2015 Megatrends:

1. Hospitality is driving development in travel
2. The Conferences and Events Industry is Going Through a Creative Renaissance
3. The Rise of the Store Location
4. The Rise of Common Reserving
5. Mobile Pay and Wearable Tech Move From Principle to Real-World Disruptor
6. Travel Brands Reimagine Themselves as Way Of Life Connoisseurs
7. The Genuine and Literal Disturbance of Travel Is a Real Threat
8. The Online Travel Duopoly Won’t Rule Forever
9. Option Travel Is Now a Truth Across the World
10. Downsizing On Style & Move Towards Simplicity
11. Shining Light On The Dark Period: Mobile is Moving In-Market

2016 Megatrends:

1. The Travel Industry Is Now All Set For A 360-Degree View of The Traveler
2. The Huge Turmoil in Big Hospitality
3. The Bourdain Effect: Food is Now the Leading Hook for Travel
4. The Direct Reservation Wars Are in Full Bloom
5. The Rise of Quick Casual Design in Travel
6. This Is the Year of the American Tourist
7. Video Is the New Language of Brand Communication
8. Smart Cities Are Now Platforms and Tourist Services Are Being Constructed on Leading
9. Develop Your Own Passenger Experience Is the Future of Flying
10. Messaging Is the New Language of the Globe, Are Travel Brands Listening?Partnership Time for Hospitality in the On-Demand Economy Focus Shifts From Millennials to Gen Z Online Reservation Sites ‘Newest Rivals: Their Previous Buddies
11. 2017 Megatrends: Humanity Returns to Travel, in an Age of Digital

Overload Overtourism Goes Mainstream, Locations Get Smarter About Fixing It The Fifties Are the New

Target Group For Travel Brands Festivalization of Conferences and Events Digital Platform Interruption Is Here to Stay A Year of Numeration for Europe, the World’s Biggest Traveler Location Business Travel Tech Is

in Turmoil Circulation Wars Have Moved Beyond Monochrome Low-Cost Carriers Reinvent the Transatlantic Market Trips and Activities Are

Lastly Entering into Their Own Cruise Lines

Play the Long Game With New Markets and New Audiences This Is the Year of the Modern Female Tourist

Expert System in Travel Is Lastly Coming True

Dining Out Is the Centerpiece The New High-end Is Specified by Small Brands With Big Stories 2018 Megatrends: Travel Brands Want to Be Experience Platforms Brands Embrace Variety and Inclusion Message In The Middle Of

Rising Neo-Nationalism Travel Mergers and Acquisitions Become More Concentrated On Strategic Innovation The Hotel of the Future Requirements to Be Whatever

1. to Everybody Personal Fulfillment Is the New Ultimate Luxury Blockchain Will Glow a New Type of Innovation Race in Travel European Travelers Return to Once-Disrupted Locations Airline Companies Race to Become Storefronts Beyond the Seat New Leaders of Online Travel Agencies Are Currently Reshaping Their Companies Cities Are Much Better Navigating the Crash of Their Visitor and Local Economies Extreme Weather Condition Is Creating Travel Upheaval Startups Go Direct
2. to Consumers in Battle for Business Travelers Google’s Product-Led Vision Is Bearing Fruit Back-End Travel Tech Gets a Design
3. Renaissance Africa Discovers It Requirements to Woo Millennials Both at Home and Abroad Ctrip Branches Out But Many Chinese Travel Companies Will Be Locally Focused Asian Upscale Travelers Are
4. Producing a Luxury Tipping Point Latin America Will Take Nation Branding to New Extremes Next-Generation Restaurants Fight
5. the Shipment Boom With Immersive Experiences 2019 Megatrends: Brands Give Travelers More Control Over Their Experience Travel Upselling Gets Smarter Than Ever Affordable Providers Lose Their Radiance Undertourism Is the New Overtourism Labor Shortages Force a Wakeup Require Travel Brands to Treat
6. Employees Better China’s Travel Infrastructure Boom Sets a New Worldwide Program Premium Mediocre Goes Mainstream Everything Is Converging in
7. Hospitality Combination Creates Travel Brand Bullies Real World Experiences

Gain Value in an Era of Tech Burnout Wellness Is the New Hook in Travel Marketing Online Travel Agencies Scamper for Salvation Beyond Hotels Travel Loyalty Is Overdue for Interruption 2020 Megatrends: Subscription Travel Is the Next Frontier of Commitment Tourism’s New Competitive Advantage Is Protecting– Not Simply Promoting– Destinations The Future of Travel Will Be Driven by Urban Living Innovations Augmented Hospitality Is Changing the Method We Experience Cities Gen Z Asserts Itself as Travel’s Next Big Chance Wellness Travel Makes Aging Aspirational Moving Beyond

Demographics: Data Drives the Future of Travel Advertising

Customer Brands Delve Into Travel With a Hospitality Mashup Travel Payments Find Path to Painless Short-Term Rental Winners Emerge Smart Style Is Not Simply for High-end Travel Any Longer Data’s Advancement for

1. Events The Increase of Ultra-Long-Haul Flights Is Changing the Method We Travel Tech’s Power Grab for Corporate Travel 2021 Megatrends, Anticipating 2025: Travel’s New Cadence Is More Deliberate, Reflective and Soulful Backyard Tourist Is On a Pedestal However Far-Flung Exploration Recuperates Hotels Are Back With Huge Advantages for Owners
2. Who Stuck Out the Hard Times Work From Anyplace Spurs a New Type of Company Travel Asia Bulks Up Even As It Looks Inward Travel Sectors Get Rushed, Definitions Blur The Membership Model Ends Up Being a Staple of Travel Industry Renewal Humbled Airlines Retreat From Any Brash New Ventures
3. Cruise Lines Partner, Prune and Take Haven In Their Personal Islands The Rise of Global Mobile Wallets Upends Travel Payments The Robots You See and the Ones You
4. Do Not Accelerate Automation More Mainstream Short-Term Rentals Deal With New Headwinds Product Mediocrity Seeds a New
5. Period of Travel Industry Disturbance Renewed Strength Matters in 2025