With one billion worldwide tourist arrivals each year and growth anticipated to continue, opportunities in the tourism industry are limitless. Nonetheless, many tourist locations and tourism firms fail to attain success. Why are so many sites struggling in a tourist-friendly climate? Marketing is a significant contributor to the problem, but it is also an essential component of the solution.
Today’s visitor may virtually explore destinations with the swipe of a finger, chat with distant islands on their way to work, and book bespoke excursions using simple web platforms. Many tourism businesses are fighting an uphill struggle by failing to engage with and attract this virtual audience. Without the right mix of tourism marketing techniques, resources, and technology, your travel company will be unable to locate new customers, and even more significantly, those potential customers will be unable to find you.
A successful tourism business necessitates a brand that speaks to its target audiences, content that successfully produces potential clients, and a level of service that listens to customer requests, all while operating within ever-shrinking budget restrictions.
ITMS provides tourism marketing services that are comprehensive, integrated, and innovative, as well as tourism consulting services to tourism firms and destinations. ITMS customized creates marketing strategies that are matched with strategic positioning, competitive advantages, and specific goals of each individual clients, from strategic planning and branding to website analytics and customer relationship management.
ITMS maintains in-depth market research and understanding of a variety of tourist niche areas, as well as important ties with the world’s major tour operators and travel brokers, with projects and customer bases in nations all over the world. Our professionals can guide you through the branding and design process, establish and administer your website, create and manage online social media campaigns, connect you with the travel sector, and provide estimates and reporting on the return on investment for your tourism marketing strategy.
Travel Trade Marketing
Tour operators and travel agencies are trusted gatekeepers for travelers in many countries across the world. They have trustworthy ties with a core group of clients and can help in decision making. ITMS considers active involvement with the travel trade to be a major success factor in increasing targeted visitor arrivals to any destination—and can assist you in strengthening existing and forming new connections with key members of the travel trade.
Media & Public Relations
With the speed at which news spreads these days, having a team of pros to manage your brand’s public image is more crucial than ever. Tourism firms and destinations require public relations professionals who can handle media relations, news coverage, crisis management, and other responsibilities. Because the majority of leisure travel is driven by consumers, it is vital that your company or destination emerge as a top choice that comes to mind when customers are making travel selections.
Integrated Marketing Program
ITMS’s integrated marketing program is a comprehensive marketing solution that ensures all message and communication strategies are coordinated across all channels and strategically focused on attracting your customer—the traveler. ITMS begins this process by developing a customized marketing plan that is connected with your company’s or destination’s strategic positioning, competitive advantages, and unique goals.