Skift Take
The hotel giant is quietly tip-toeing its method across Europe, however a hospitality slant might show to be a weak point rather than a strength.
Matthew Parsons, Skift
Beneficial winds are blowing behind Accor’s co-working brand name Wojo. It has actually now launched dedicated areas in Germany and Austria, while in its home area of France, the government is delivering control of remote work– or “teletravail”– regulations to companies. Wojo has likewise simply completed a three-day takeover of a football stadium in the heart of Paris, created to showcase to employers that employees can work or have meetings in “extreme” locations, according to its CEO. Suites, stands and relaxes at the Parc des Princes, house of the Paris Saint-Germain football club, sold out in hours. The altering spaces were considered, but without any natural light Wojo decided not to include them. “We want to show companies that things have developed,” said Stephane Bensimon. “Business require to find a brand-new design, to show a day here can be efficient, and efficient. You fulfill people, and it inspires creativity.” Join Us at Skift Global Online Forum in New York City September 21-23 Accor has actually been rolling out its Wojo Spots– efficiently a safe Wifi connection and a plug– across the group’s brands, consisting of Ibis and Adagio, for several months. But on September 1 it expanded deeper into Europe. “What we’re making with the German Accor team is transforming meeting rooms and offices, and in Austria too,” Bensimon added. Playing Catch Up The arena promotion stunt was likely needed to shake up state of minds in what is a conservative country. “Culturally, management likes to have their groups near them, physically speaking,” said IWG’s Christophe Burckart, handling director, Regus France, Monaco and North Africa. “France is catching up, especially