Airbnb’s Short-Term Rental Challengers Double Down on Brand-Building

A

Skift Take

As occurred with major online travel agencies, there will eventually be numerous winners in short-term leasings beyond Airbnb. But will these come from the independent residential or commercial property managers trying to construct customer brand names, or will the larger players take them out as is popular?

Dennis Schaal, Skift

Online Travel This Week Airbnb, with its $97 billion assessment, is a clear winner in the short-term rental sector, however will independent property managers and others be able to succeed in constructing their own brand names and get significance? European companies such as Interhome and Wy