Skift Take If Accor can go from billion-dollar losses to profitability in a matter of months, Marriott shareholders should anticipate plenty of financial gains and optimism on Tuesday’s earnings call. Cameron Sperance The world’s largest hotel company is likely to beat its monetary chest today with possesses success and development. Each of the three major hotel companies to report...
Skift Take Viator is one of the most popular players in selling trips and activities online. Still, most consumers stay unaware of its substantial offering, underscoring the opportunity for the experience economy in 2024. Selene Brophy Viator drives the experience reservation offering of its parent business, Tripadvisor, with a portfolio of over 300,000 offerings. Still, its marketing research...
Skift Take Great early morning from Skift. It’s Wednesday, April 6, in New York City City. Here’s what you need to learn about business of travel today. Rashaad Jorden Today’s edition of Skift’s day-to-day podcast describes why JetBlue wishes to purchase Spirit, Sonder’s hotel-like moves, and Sri Lanka’s difficulties with its most significant tourist market...
Skift Take After Covid put the travel market under a microscope, Ecuador aims to define who’s who in the companies section, create a clearer environment for online sales, prevent embezzlements and enhance the quality of experts. Paula Krizanovic Ecuador’s Ministerio de Turismo has reformed the law regulating travel bureau and operators in order to develop a clearer relationship...
Skift Take Subscriptions were expected to be the next huge thing in travel. It hasn’t exercised that method. eDreams Odigeo’s program appears to be succeeding, but the majority of the others are struggling. Dennis Schaal The obituary for the Tripadvisor Plus subscription strategy, which offered hotel and experiences discounts in exchange for a $99 annual charge, was all however...
Skift Take Work is underway to challenge business frame of minds, in particular the value that refugees can bring to companies in the brand-new dispersed world. Matthew Parsons, Skift One nation wants to make its digital wanderer visa plan more “inclusive,” in the middle of require companies to widen their horizons when hiring remote employees. To get an idea of where remote work is...
Skift Take In this video from the 2021 Skift Design The Future occasion, we speak with Accor’s primary luxury and premium brands officer, Alexander Schellenberger about innovative, vibrant, and purpose-driven brand name structure in the post-pandemic age. Accor Group This sponsored material was developed in partnership with a Skift partner. In this video: Brand Structure: How Accor Group is...
Skift Take In this video from Skift Global Forum 2022, we hear from Audrey Hendley, president of American Express Travel, about how the business is tailoring its services to profit from the current travel trends while continuing to construct trust with consumers. American Express This sponsored content was produced in collaboration with a Skift partner. In this video: Emerging patterns: American...
Skift Take Hotels utilize a branding model that is, for the many part, broken. That truth leaves a space for smart online marketers to exploit. Here’s a refresher on tactics to use according to the professor who actually wrote the book on hospitality branding. Sean O’Neill Hotel executives talk a lot about branding. However many hotel companies stop working to do branding well...
Skift Take In this video recording from Skift Global Forum, we hear from Jeanne Jones, vice president, community and customer marketing, Amperity, and Lisa Borromeo Checchio, primary marketing officer, Wyndham Hotels & Resorts, who talked about how information plays an integral function in building relationships with devoted members and new consumers alike. Amperity This sponsored content...