If you build it they will come, or in the case of Spain’s eDreams Odigeo, if you entice travelers to visit your websites then they’ll sign up for the company’s Prime subscription program. In a somewhat stunning statement, eDreams Odigeo CEO Dana Philip Dunne told analysts during the company’s fiscal first quarter earnings call that the online travel agency does no specific paid marketing to...
eDreams Odigeo Says It Spends Nothing to Market Its Subscription Plan
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