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The fragmentation of traditional media creates opportunity for the travel brands that take a bold approach with marketing.

Trip.com added a piece to strengthen its global corporate travel ambitions by buying UK-based Key Travel’s operations across EMEA.

Part 3 of Skift’s Definitive Oral History of Short-Term Rentals covers the launch of Homes & Villas by Marriott International, property manager and host sentiment about Airbnb and distribution, Expedia’s acquisition of HomeAway, and what the future looks like for the sector.

Spirit made headlines Monday morning when it announced it was filing for a Chapter 11 bankruptcy — here’s what you need to know.

United Airlines said it reduced its management headcount by 4% because of its adoption of AI and plans to make more cuts in 2026.

Several of these nationalities hadn’t been included when the previous Trump administration introduced a travel ban.

Apple said Monday that users will be able to share the location of AirTags and other Apple devices directly with airlines. 

AlUla CEO Philip Jones discussed several topics related to the historical destination in this episode of the Skift Travel Podcast.

What are the main takeaways from earnings season for airlines and hotels? And which companies emerged as the big winners?

With only a few weeks to go until Skift Global Forum East, over 80 companies already plan to attend on November 19-20 in Dubai. This includes a cohort of