Skift Take
The pandemic has been both a blessing and a curse for destination marketing with restricted budgets, a broadened scope of work, and a breather to rethink and restructure. This year will be pivotal for laying the groundwork to evolve nimbly in line with travel trends and to enhance organizational efficiencies.
Varsha Arora
The scope of work for destination marketing organizations (DMOs) broadened massively to keep up with the changing trends and patterns owing to the pandemic. In this report we examine the pre-Covid setup of DMOs, how DMOs evolved during the pandemic and how they make sense of wha