Etihad Air Travel CEO Desires Policy Makers to Take the Strain

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Skift Take

Governments will likely use taxes and charges as rewards to encourage airline companies to run more sustainably over the next decade, however Tony Douglas desires more gamers in the industrial aviation community to pay their part.

Matthew Parsons

The CEO of Etihad Air travel Group desires governments and policy makers to step up when it pertains to making industrial aviation a more planet-friendly service.

Tony Douglas has actually tired all avenues– tweaking planes, engines, fuel and even flight courses to extreme lengths to prove how it’s possible to substantially lower carbon emissions.

The chief of the Abu Dhabi-based airline has actually been at it for 2 years via its Greenliner program, however enough’s enough. Speaking at Skift Air Travel Online Forum on Wednesday, he said it’s time for policy makers to be held more accountable.

Tony Douglas, CEO of Etihad Air travel Group, speaking at Skift Aviation Online Forum. Douglas stated there were structural, logistical and economic challenges in making industrial aviation a more sustainable organization. “We want to draw the attention to the policy setters what is undoubtedly possibly part of the option going forward,” he told Edward Russell, Skift’s airlines reporter.

“(In Europe) the roadways in the sky are practically like the Roman roads, where ground-based infrastructure was developed gradually,” he stated. “What they were optimized for lots of years earlier is simply far from being optimum today.”

Etihad has actually been flying a specifically eco-modified Boeing 787, powered by GEnx engines, as part of the Greenliner program to highlight what can be done. For example, on Oct. 23 it flew from London Heathrow to Abu Dhabi, and Douglas said it was 72 percent better, in terms of CO2 output, than the like-for-like service it flew two years ago.

The flight was powered by traditional jet fuel combined with 38 percent sustainable aviation fuel, while the airline dealt with air traffic controllers on continuous climbs up and descents, and used artificial intelligence to decrease contrails.

“The 38 percent is all we might purchase on the open market,” the CEO said. “It’s 3 times more costly.”

He added that the Greenliner, that made a look at this year’s Dubai Airshow, “advised everyone about the amazing things we have actually done with our fantastic partners over the past 2 years, however importantly to lay the pitch out for what the Greenliner’s going to be doing moving forward.”

While it served as a method to press forward efforts, and accentuate issues, he informed Russell that governments, regulators and “huge policy setters at large” now had a massive part to play.

“All of us know there’s no silver bullet when it pertains to sustainable air travel challenges. There’s no end in the foreseeable future, or permanently,” he said. “There’s not one big response, but a callout to everyone to contribute.”

Douglas was speaking during the online forum’s “What Will an Airline Remain In a Years?” session, where he said Etihad had actually now placed itself as a mid-size carrier with a fleet of 65 aircrafts.

“We’re no longer stating big is gorgeous in the context of Etihad,” he stated. “Moving forward, we’ll only scale up if the path success is sustainable. We’re no longer in the video game of lovely ourselves with networks that have got very attractive city pairs … if they don’t make year-round profit, honestly we’re no longer interested.”

Over the next ten years, guests would end up being even more critical when it comes to the way they choose their airline, around specifications of aviation sustainability, he included. However there was no concern that rate will constantly be close to the leading criterion as a differentiator.

“It’s always held true with industrial aviation, and it always will be. That passion and focus on drive for effectiveness won’t disappear,” he stated.

The next decade will also produce more policy setting and regulatory modification, with possibly more taxation and charges for airlines and countries that “don’t devote or carry out to the levels that others can and are demonstrating that they are doing.”

Etihad also launched the “Sustainability50”– an Airbus A350-1000 with Rolls-Royce engines– as an addition to its sustainability program at the Dubai Airshow this year.