Skift Take
GetYourGuide, which has been trying to get into the U.S., scored a significant collaboration by securing a deal with Expedia.
Dennis Schaal, Skift
GetYourGuide, the Germany-based tours and activities platform, secured a significant partnership with Expedia Group that will introduce this month, Skift has learned.
In an interaction to its trip operator customers, GetYourGuide said it will “deal with all of the technical and operational distribution with Expedia, implying suppliers will not incur any brand-new intricacies with their bookings (e.g. increased number of systems, points of contact or agreements to handle.) News of the deal first appeared on Facebook Friday early morning.
Expedia, though, still maintains direct relationships with other providers, consisting of Tripadvisor’s Viator, which is a major GetYourGuide competitor.
GetYourGuide experiences will be bookable on Expedia.com.
“We are excited to open more unique and unforgettable experiences for Expedia’s clients,” stated Emil Martinsek, chief marketing officer at GetYourGuide. “At the exact same time, we are opening up new opportunities for our incredible regional partners to grow and manage their organizations through the travel recovery without increased intricacy.”
The partnership might possibly cause a weaker collaboration in between Expedia and Tripadvisor-owned Viator, which has typically be a significant trips and activities partner.
Expedia stated: “We understand the tourist experience is enhanced when they schedule fun and satisfying experiences as part of their location plans. We’ve been examining how finest to provide activities stock to tourists scheduling through Expedia Group sites. We are now offering activities to Expedia Group travelers through third-party websites such as Viator or GetYourGuide. These offerings, in addition to our direct offers, will supply tourists with the very best choice and material, engaging costs, and great client experience.”
In the past, Booking.com checked a partnership with GetYourGuide, but it didn’t result in a major deal.
The Expedia-GetYourGuide partnership follows TUI Musement contracting in 2020 to handle a significant portion of Booking.com’s tours and attractions distribution.
The Expedia-GetYourGuide partnership does not include a financial investment.
Viator couldn’t be reached for remark.