Guest-Facing Hotel Tech Might Be $6 Billion Market: New Skift

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Skift Take

Guest-facing tech has actually acquired popularity over the last couple of years, particularly due to its contactless abilities. While there is a great deal of financial investment in this landscape and growing interest from hoteliers and visitors, it is still mainly in its infancy with a lot of possible to grow.

Saniya Zanpure

The guest-facing tech services help with efficient operations by taking over mundane tasks and if released properly assist attain higher guest complete satisfaction. Most of these tech solutions pre-date the pandemic. Nevertheless, the adoption of guest-facing tech gained momentum throughout this duration due to its contactless capabilities.

In our new report, Hotel Tech Standard: Guest-Facing Tech 2022, we offer an overview of the market penetration of guest-facing tech in hospitality, estimating the overall market size and earnings potential of the area throughout categories such as guest apps and in-room tech, virtual concierge, guest messaging tools and chatbots, digital check-in, and keyless entry. We likewise provide a list of leading suppliers for each of these classifications.

Skift Research study analysis shows that guest-facing tech in the hospitality market has the potential to become a $6 billion tech category.

Visitor Dealing With Tech Market Penetration

Visitor apps is the most popular category with the greatest market penetration. Messaging tools, chatbots, and in-room tablets too are categories that are at the top of the list of tech investment in hotels. Guest-facing tech, while popular, is still a major growth location in the hospitality sector.

What You’ll Gain from This Report

  • Overall income capacity of guest-facing tech services
  • Income circulation for guest-facing tech vendors
  • Existing and future growth capacity of each tech category revealed in USD
  • Total market penetration for each tech classification
  • Total market penetration for suppliers under each tech classification basis overall number of hotels and hotel spaces they service

This is the current in a series of reports and data products that Skift Research puts out. The Hotel Tech Standard is a data product solely offered to our Research study customers, providing insights in market sizes, income streams, and vendor landscapes for the major hotel tech classifications.

After you subscribe to Skift Research you will access to our entire vault of reports carried out on subjects varying from technology to marketing technique to deep dives on key travel brands. You will likewise be able to access our exclusive Skift Healing Index and Skift Health Rating information and reports.