For many travelers — particularly millennials and Gen Zers — the perfect trip is no longer just about checking into a hotel, shopping for souvenirs, and working through a checklist of popular tourist attractions. Driven by convenience, added value, and a desire to interact with the world in new ways, today’s travelers prefer spending money on unique experiences over material items.
According to a recent survey from The Moodie Davitt Report, most millennials and Gen Zs consider experiences as the highlight of their journey, with 63 percent booking their experiences prior to their trip.
In addition, consumers accustomed to receiving tailored recommendations from popular brands like Amazon and Netflix also expect increasingly personalized experiences. According to Google Consumer Insights, shoppers are 40 percent more likely to spend more than planned when they identify the shopping experience to be highly personalized.
“Meeting the evolving deman