Skift Take
What remains in a brand? When it pertains to those like Hotels.com, most likely numerous millions or billions of dollars. The bothersome reality is that vacation-rental-selling Hotels.com isn’t most likely to rebrand anytime quickly.
Dennis Schaal
Online Travel This Week
Rebranding got a great deal of attention in the previous couple of days with Facebook’s name-change to Meta, but what about Hotels.com’s out-of-date brand name?
The idea for this column showed up Wednesday afternoon when the subject line of a Hotels.com email appeared: “We provide a lot more than hotels.”
And after that there was the heading in the email body: “Do not let the name fool you, we do more than simply hotels.”
You understand where this is heading. Hotels.com, which was among the first sites before the millenium to make it possible for online hotel reservations, today likewise provides trip rentals, apartments, villas, houseboats, trailer parks, and apartment hotels– not to point out things to do, vehicle rentals, bundles and flights.
Like Expedia.com, Hotels.com has been hectic including vacation rentals to it