Skift Take
Hotwire is calling out the online travel market for its failure to focus on anything however rate, price, rate. As a discount travel business, that message leaks with irony.
Dennis Schaal, Skift
Online Travel Today I must admit that when I was composing just recently about Expedia Group’s efforts to redefine its potpourri of brand names, I wondered if its discount hotel site Hotwire was still part of the mix or whether Expedia had quietly shut it down with not many individuals even discovering. It has been that long because we ‘d heard a peep from or about Hotwire. But after struggling in the last few years and undergoing a number of management modifications, Hotwire is back with its biggest advertising campaign in 3 years. The marketing blitz, “Schedule Beyond Your Wildest Ways,” targets Gen Z and Millennial tourists, some with a video gaming bent, and relies greatly on Tik Tok, areas throughout the U.S. Olympic trials, and a lot of audio an