Skift Take
The Venetian Resort understands that a strong collaboration is important for any successful meeting or occasion– and that raising the bar for transformative attendee experiences is more essential than ever.
The Venetian Resort Las Vegas
This sponsored material was created in cooperation with a Skift partner.
With more than 2.5 million square feet of meeting and event space, The Venetian Resort Las Vegas is a natural choice for large conventions. All that space likewise means that The Venetian Convention & Exposition is extremely customizable for groups of any size.
With such a big footprint, imagination and personalization reign supreme. Ballrooms are transformed into beer halls, theaters, silent discos, and other sensory experiences. Interactive art shows engage attendees and produce long lasting impressions. 2 acres of swimming pool deck deal indoor and outside experiences with Strip views. Want a snack break location or zen garden for participants? Workout area or gaming arcade? The Venetian Conferences group knows how to make it happen– even when that implies producing a working vehicle garage.
Raising the Bar and Setting New Standards
When automobile repair industry participants at the current Automotive Aftermarket Products Expo (AAPEX) strolled onto the program flooring at The Venetian Convention and Expo Center in Las Vegas, they were astonished to find themselves inside Joe’s Garage.
Occasion organizers working in partnership with The Venetian Resort had actually changed the showroom into something never ever before experienced at a convention facility: a totally operating automobile service center complete with eight service bays geared up with vehicle lifts and exhaust systems. Demonstrators might begin the vehicles and, while they were running, reveal guests precisely how their products work in a real-life setting.
“This was the year that AAPEX raised the bar and set a new requirement for how demonstrations on the display room floor can really showcase their products and specifically how to use them,” stated Chandra Allison, senior vice president of sales for The Venetian Resort Las Vegas.
Raising the bar at occasions is more important than ever, she included. “As the convention landscape continues to change, most recently by the pandemic, it has ended up being more important to innovate and want to attempt things that have not been done before.”
A Can-Do Mindset and Collaboration Method
Vendors and guests alike were “beyond delighted” with Joe’s Garage, according to Mark Bogdansky, vice president, conferences and events, for the Car Care Association, which co-owns AAPEX.
“They ‘d never seen anything like this,” he said. “One attendee stated, ‘it’s like waking up on Christmas.’ It’s grown our presence base much like we desired it to. It’s been good for everybody.”
Presenting participants with a working car repair shop proved to be a large enhancement over the normal trade show environment. “Generally, you have a pop-up booth where you reveal video and demonstrate how things will work, but you have to practically make believe,” Bogdansky stated. “The difference is that you do not have to visualize anything. The car is here, and here’s how it works. It’s up on a lift, you can look into the engine. You can see how the cleaner goes through the car. It’s a real-life setting.”
“When AAPEX concerned us with this request, we wanted to make it happen– and we did,” said Allison.
The Venetian Resort comprehends that the partnership technique is important for any successful conference or occasion, according to Allison. “When we determine exactly what the customer wants to achieve, we team up on methods to engage consumers, develop content, and display their brands in compelling ways,” she stated. “We understand that events of this magnitude take some time to prepare and perform, so when we start working together, we are in for the whole journey.”
Endless Options for Next-Level Experiences
Allison kept in mind that conference and event organizers dealing with The Venetian Resort have “limitless choices to choose from and can be as innovative as their budgets allow.”
Undoubtedly, the size and variety of group facilities readily available at The Venetian Resort stand apart, even in a city like Las Vegas. The Venetian Resort boasts over 2.5 million square feet of conference and event area, running the range from exhibition halls and an 85,000-square-foot pillarless ballroom, to The Stella Studio, a spectacular new and flexible area for little meetings with natural light and a private bar and kitchen. Other signature experiences include The Grand Canal Shoppes– where visitors can delight in live opera and drift along a canal in authentic gondolas– a Canyon Ranch health club, a five-acre pool deck, first-rate restaurants, and towers of high-end suites.
The Venetian Resort has a lot more brand-new features in the works, including the MSG Sphere, a first-of-its kind location with game-changing technologies for immersive experiences, expected to debut in 2023. New for spring 2022 will be Wakuda, a high-end Japanese restaurant, and TAO Beach Dayclub, a Balinese-inspired tropical sanctuary on the recently renovated swimming pool deck at the initial resort tower.
Brand-new offerings such as these will keep The Venetian Resort at the top of its video game, according to Allison. “A pattern we continue to see is meeting professionals focused on supplying distinct experiences for their participants and utilizing non-traditional areas,” she said. “The team here at The Venetian Resort continues to reimagine and innovate what meetings and occasions can be, and genuinely gives meeting professionals, who desire the world, the opportunity to have it.”
This content was created collaboratively by The Venetian Resort Las Vegas and Skift’s branded content studio, SkiftX.