Skift Take
Locations continue to press out some of the best tourism marketing campaigns we’ve seen since the huge pandemic time out.
Lebawit Lily Girma
It’s tough to picture a better parody of Mark Zuckerberg’s current Metaverse launch and effort to rebrand the company’s tarnished image since late. However Go to Iceland’s new genius campaign, Icelandverse, hits the nail on the head and handles to connect everything to tourism to promote the location.
It’s a location of “improved actual reality without silly-looking headsets,” says an imaginary character called Zack Mossbergsson, and where “everything is real and has actually been for millions of years.”
Through humor and sarcasm versus the backdrop of Iceland’s wide open green landscapes and northern lights, the scenes advise audiences what they crave the most and must reconnect with: genuine human beings, genuine nature, real experiences– and not the world of social media.
With tourism projects on overdrive just as the world reopens more commonly and vaccinated tourists planning for a big go back to as soon as in a life time experiences in 2022, campaigns like Icelandverse are a suggestion that imagination rules when sticking out of the pack. And there’s never ever been a better time than now to press those buttons.
No doubt, more tourists will be lured to choose wandering the Icelandverse over getting lost in the Metaverse– perhaps even Zuckerberg himself.