Depending which airline you begin to fly again, gone are the days of the dull safety rundown as legacy airline companies are moving towards more fancy video montages, sometimes costing countless dollars to produce.
But are innovative safety videos still a thing or has the pandemic altered the way airline companies produce inflight security videos?
Air France’s newest onboard security video released in March doesn’t discuss the pandemic, rather utilizing imagination in the video places including a French café, the Louvre, the Eiffel Tower and a style show runway to deliver its onboard safety instruction in something looking like more of an advertisement than a safety briefing. Pre-pandemic, the 2015 Air France onboard safety video, while imaginative, never left the cabin it was shot in.
” With this new video, we are showcasing the very best France has to use in a mentally appealing method. All our groups here at Air France are all set to invite our clients and highlight this French way of life, which is so dear to us, as soon as they board our flights. We can’t wait to resume the skies, flight after flight, with security as our outright and constant priority,” said Catherine Villar, senior vice president for client experience at Air France.
Delta Air Lines has been updating its safety videos throughout the pandemic with a concentrate on safety, cleanliness and rolled out an upgraded safety video in June with plans to regularly revitalize it, a representative stated.
” Delta’s safety videos are a chance to welcome customers onboard, inform them of the emergency situation protocols and repeat the security of our clients and team as our top priority, “stated Emily Cashdan, a Delta representative.”Over the years, the security video has evolved into an area to show Delta’s brand personality, and we have taken a more creative, entertaining technique to draw in our captive audience onboard.”
In the wake of the pandemic, some airlines consisting of Japan airline companies and American have foregone launching brand-new inflight safety videos.
“Prior to the pandemic, we shot a brand-new safety video featuring a number of our coworkers, our brand-new uniforms and our dedication to caring for individuals on life’s journey. While we intended to present the video in spring 2020, we pressed pause since of the situations impacting the world and held off the release,” stated Matt Miller, spokesperson for American Airlines.
Miller said safety is constantly American’s highest top priority and a point of pride for employee. When the time is right, the airline will commemorate its brand-new security video, in the meantime the airline company is utilizing its 2016 video.
While Japan Airlines isn’t considering a new video at this time, a company representative said that would change if mask requireds end up being irreversible or other guidelines change.
Icelandair is also utilizing it’s pre-pandemic security video to showcase Iceland and security directions, however has actually integrated Covid-19 safety requirements consisting of the mask mandates into their onboard statements, said Michael Raucheisen, an Icelandair spokesperson.
Raucheisen believes airline companies which are being creative with safety videos really make a distinction.
“Security is still the most crucial factor for all passengers and crew. When the videos are more engaging people are most likely to take note and remember essential information that may normally seem mundane or unimportant,” he stated.
In South Korea, Korean Air said in 2019, the airline company altered its security video to function K-pop artists SuperM and BoA in a transfer to better provide vital safety info through an entertaining security video that promotes K-pop and Korean culture.
In addition to the SuperM inflight security video, Korean Air shows a care-first video featuring Soo Keun Lee, the airline’s chief running officer discussing the impacts of Covid-19 and what the airline company is doing to make travel safe for its guests, a Korean Air spokesperson stated.
Security videos are progressing from just something you see on the plane prior to departure to a way to connect individuals on the ground and around the world to an airline company’s product or marketing by means of the power of social networks.
For instance, Australia’s Qantas Airways released a really innovative inflight security video commemorating its 100 year history with stops along each decade it’s remained in service going back to the 1920s. So far the video has more than half a million views on YouTube.
The video, 12 months in the making, was shot over three weeks at 7 locations throughout Australia.
“This safety video is a look back at the various styles of aircraft, service and uniforms that have been part of our long history. And it calls out the contribution Qantas and its people have actually made to air travel, like the creation of the slide raft, in addition to the national provider’s function in linking Australia to the world,” stated Alan Joyce, Qantas Group CEO.
Even if people have actually seen safety videos numerous times, Joyce stated safety videos are essential tools in conveying important security details to the millions taking a trip with Qantas every year.
When it comes to creativity in inflight safety videos, Air New Zealand has a history of incorporating popular cultural recommendations such as the last movie in The Hobbit Trilogy, including Elijah Wood, New Zealand’s All Black rugby group, or the Kiwi safety rap video into the inflight security videos it produces.
In its latest security video– A Journey to Security– released in 2020, Air New Zealand partners with its country’s department of preservation and invites viewers in its YouTube channel to take part helping to protect threatened wildlife.
This is a sharp contrast from the promo to win a journey the airline company integrated with the amusing 2013 old school security video including Hollywood actress and Golden Girls icon Betty White, the late Love Boat captain Gavin McLeod and Air New Zealand flight attendants.
Airline companies appear to be moving far from Hollywood celebs and using everyday folks and settings to tell the story.
And who could forget Alaska’s security dance video with nearly a million views on YouTube? That’s rather an accomplishment for an airline that does not use security videos on board and an indicator of how far security videos have actually come.