Skift Take
Japan may have fallen behind other Asian locations in resuming its borders, but it undoubtedly does not want to be overlooked in the race as tourists look eastward.
Peden Doma Bhutia
Japan’s federal government is considering resuming a national travel discount rate campaign as quickly as late this month to assist the tourist market recover from a Covid-19 depression, the Nikkei paper said on Saturday.
A revived “Go To Travel” campaign would likely function as a core procedure to stimulate consumer demand, business daily reported, without citing sources. Japan is set to relieve border controls to let foreign tourists in from July 10 as coronavirus infections ease.
The federal government will decide on the campaign quickly, the Nikkei stated, without defining time.
Officials at the Japan Tourist Company might not right away be grabbed comment outside company hours.
The project, rolled out in July 2020 just as Covid was gaining strength, subsidised half of the travel cost, approximately $150 a night, for each tourist.
The program assisted increase tourist but was shelved five months later as the pandemic surged.
(Reporting by Tetsushi Kajimoto; Editing by William Mallard)
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