Key Points
- Lastminute.com launched a joint venture in the UAE with MenaStar, rebranding it as lastminute.ae.
- The company is expanding its international presence through joint ventures and B2B partnerships.
- Despite financial pressure in early 2024, Lastminute.com rebounded with improved financials by the third quarter.
Summary
Lastminute.com has expanded its international reach by launching a joint venture in the UAE with MenaStar, rebranded as lastminute.ae, amidst a tourism boom in the Middle East. This marks Lastminute.com’s second joint venture in the region, following its 2021 partnership in Israel. The company is leveraging local knowledge and B2B partnerships for geographic expansion, successfully recovering from financial pressures faced in early 2024 with improved performance in the third quarter.