Skift Take
Location marketers have put up a favorable outlook for 2022 aiming for diversified financing and profits sources together with some crucial internal modifications focusing on stakeholder engagement, targeted marketing, and sustainability efforts. It is to be seen if the modifications add to consistent recovery and growth.
Varsha Arora, Skift Research Study
The last 2 years have shown to be an extremely tough time for location marketing companies (DMOs). The entire industry was being put on hold, and DMOs had an additional extraordinary duty to their audience: motivating people to take a trip less and even avoid traveling.
In Skift Research’s freshly launched Destination Marketing Outlook 2022 report, we take a look at how DMOs reacted to and dealt with the pandemic and understand what the future holds and how DMOs will form up in 2022. We carried out a survey in December 2021 of about 100 specialists from DMOs internationally and spoke with executives from 7 essential DMOs to analyze the functioning of DMOs across five crucial elements: financing, revenue, costs, staffing levels, and marketing.
For each of the elements we have actually examined the pattern from the pre-Covid to the post-Covid phase and explained the trends that will contribute to a sustainable healing and growth.
What You’ll Gain from This Report
- The pre-Covid setup of DMOs
- Impact of Covid on DMO operations
- DMO responses to Covid in shifting functions, top priorities and marketing strategies
- Healing help and timeline
- Marketing spends, channels and priorities for 2022
- Emerging patterns in location management for long-lasting healing
This is the current in a series of reports and data items that Skift Research puts out to help you understand the trends in the travel market. Tap into the opinions and insights of our experienced network of staffers and contributors. Over 200 hours of desk research study, data collection, and/or analysis enters into each report.
After you subscribe, you will access to our whole vault of reports performed on topics varying from innovation to marketing method to deep dives on key travel brands. You will also have the ability to access our exclusive Skift Recovery Index and Skift Health Rating data and reports.