Skift Take
Guests are going back to hotels and are more ready than ever to embrace digital and mobile innovation to take control of their journeys. The difficulty for hotels is stabilizing the right level of face-to-face interaction and contactless choices to ensure a first-class experience.
Planet
Today, we’re publishing a new report by World, “A 5 Star Experience: Pleasure Guests With Innovation and Service,” which checks out how hotels can delight guests with much safer and frictionless digital payment services while still delivering premium services.
Guests are returning to hotels excited to utilize digital and mobile innovation– including contactless payments many at first embraced due to safety and hygiene issues throughout the height of the pandemic– to lower time spent queueing and dealing with charge card. However each guest has a various preference for the level of service they want to engage with digitally. The challenge for hoteliers is to discover the right balance in between digital, contactless experiences and high-end personal touch.
The solution is to put guests in control of their experience by integrating digital alternatives, including a seamless, contactless payment process, at every action of the journey. As Steve O’Donovan, chief payments officer at World, described, the ‘magic of tokenization’ is essential here. “Whatever is smoother and quicker and puts guests in a much better mood. … And if your guests are feeling great, they will not fret as much about their spending and are less most likely to be examining the expense.”
With a structured digital payments system, hotels can likewise lower operating expenses and use insights to drive more earnings and much better understand guest desires and needs. O’Donovan stated, “One of the other spin-offs from tokenization is that as guests spend, the information from their activities can be captured and examined. The token provides a special identifier to track guests, and with the appropriate authorizations in location, the data can be plugged into enterprise systems such as CRM systems and loyalty platforms. This is surprisingly helpful for returning customers who we understand invest more on subsequent journeys to a hotel.”
This report from World explores how hotels can use seamless, contactless payment technology to make the most of visitor invest, while at the exact same time, make sure a five-star visitor experience individualized for each guest.
This report takes a look at:
- The seven biggest difficulties dealing with the hospitality sector today
- Why enhancing operations is important for converting hotel profits development to success moving forward
- How Planet’s modular payment platform links to every element of a hotel’s operations, scaling up according to a property’s requirements
- Numerous examples of how to integrate digital payments and other contactless choices at every step of the guest journey
- 3 suggestions to make Strong Customer Authentication (SCA) less daunting for visitors and hotel personnel
This material was produced collaboratively by World and Skift’s branded material studio, SkiftX.