Skift Take
Post-pandemic travel habits are triggering new consumer expectations that are challenging industry presumptions. New research from Concentrix Driver and Salesforce reveals how brand names and operators can develop their commitment programs appropriately and sustain significant growth ahead.
Concentrix Driver
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Today, we’re releasing a brand-new report from Concentrix Catalyst, in collaboration with Salesforce, which explores the current state of commitment programs in travel, tourist, and hospitality. “Raising the Bar on Travel Commitment Programs for the Post-Pandemic Rebound” demonstrates how companies can remain ahead in the rapidly developing commitment community by supporting customization, establishing more sophisticated data methods, and gaining a much deeper understanding of consumer needs.
“Today’s more digitally smart customer needs more sophisticated information techniques for a smooth, omnichannel travel experience as a driver of lasting loyalty,” said Martin Mehalchin, executive vice president of integrated loyalty solutions at Concentrix Catalyst.
High-margin service travel, when the driving force behind commitment programs, might never ever go back to pre-pandemic levels. In order to adapt, travel brands must accept a more data-informed focus on leisure travel. Without the business travel essential, and with remote work providing more liberty, consumers are thinking about a broader range of destinations and travel windows. As such, extremely customized content, provides, and experiences are now driving brand name commitment.
Based upon Catalyst’s study of more than 500 travel, tourist, and hospitality online marketers, the report revealed that numerous loyalty programs, while fully grown, need a data-fortified reboot. Gaining a much deeper understanding of customer requirements will allow brands to provide more than simply advantages, points, and rewards to engage a new breed of tourist and guarantee lasting consumer loyalty post-pandemic.
“A lot of commitment leaders are putting more emphasis on the requirement to develop their services that surround the guest experience,” said Jacqueline Nunley, senior market advisor for travel and hospitality at Salesforce. “With customers so much more digitally smart post-pandemic, these commitment leaders now recognize that better execution on providing seamless travel experiences is the top priority that’s going to drive and continue to develop enduring loyalty.”
In this report, you’ll discover:
- The latest understandings around client loyalty in travel, tourist, and hospitality
- An insights-driven list of finest practices for commitment and subscription programs
- Quick actions for organizations to increase their dedication to developing deeper relationships with clients
- How the definition of what it suggests to be a loyalty leader in the travel and hospitality space is quickly changing and how non-leaders have an opportunity to overthrow recognized norms
- Typical misperceptions around personalization and how online marketers can raise the bar with more sophisticated information strategies
Register here to sign up with Salesforce and Concentrix Catalyst on March 22, 2022 at 11 a.m. PST for their online discussion of the report’s insights.
This content was developed collaboratively by Concentrix Driver and Skift’s top quality material studio, SkiftX.