Podcast: Google Travel Officer on Sustainability and Search

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Skift Take

Listen now to a discussion with Google Travel Handling Director Richard Holden at Skift Global Forum in September 2021 in New York City City.

Skift Personnel

Google will put an eco-badge of sorts beside a listing if sustainability-minded firms like GreenKey or EarthCheck have actually highlighted a hotel for its positive impact with environmental practices. Potential guests can even find out property-specific sustainability practices through the brand-new feature, which will also be on Google Travel.

“There are a lot of elements that enter into a ranking,” Richard Holden, vice president of travel products at Google, stated in September 2021 at Skift Global Forum, and “travel clearly has an outsized impact on the world in regards to carbon.” Listen to the full discussion with Skift Research study’s Seth Borko.

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