Skift Take
In January, 40 percent of Americans took a trip, only 5 portion points lower than January 2020, before the pandemic hit. While we anticipate to see a lot more normalcy in travel as we move more detailed to another travel season, where the economy is heading might have an effect, as majority of Americans now believe the U.S. economy will become worse in the next 12 months.
Haixia Wang
January is generally a sluggish season for the U.S. travel industry. According to Skift Research study’s recently launched U.S. Travel Tracker: January 2022 Highlights report, 40 percent of Americans took a trip in January 2022. While this is a decline from the 45 percent rate in December, it’s just 5 percentage points lower than January 2020, before the pandemic hit.
Now that Omicron is in retreat and many U.S. states have actually ended or are planning to end mask requireds following the federal standards, we are expecting a lot more normalcy in the coming months.
One trend we saw in our January survey is the ongoing increase in getaway rental and all-encompassing resort stays. The strength of trip leasings is consistent with the January data from our newly rebranded and relaunched Skift Travel Health Index– previously called Skift Recovery Index. Similarly, in our just recently published 2022 Travelers: A Multi-Country Survey Report, we found that Covid fatigue will likely drive more individuals to places where they can unwind or enjoy nature. Getaway leasings and resorts might continue to increase in popularity, a minimum of in the future.
Skift Research study introduced a month-to-month U.S. travel tracking survey in January 2020 to examine the travel penetration rates and comprehensive travel habits of the U.S. population. In addition to the accurate travel events, we also asked participants their understandings on the macro-level financial condition as well their personal financial and travel outlook. We switched the survey to every other month in 2021. As we move through different stages of Covid-19, our tracking survey catches the variations of consumer travel behavior and intent in real time.
In our freshly launched U.S. Travel Tracker: January 2022 Highlights report, we highlight brand-new and continuous trends in travel incidences, customer sentiments and future travel intents in the pandemic world, distilled from our January Travel Tracker survey.
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What You’ll Learn From This Report
- Travel occurrences, January 2020– January 2022
- January 2022 travel highlights
- Covid affected travel, January 2021– January 2022
- Changing consumer beliefs on the economic outlook, February 2020– February 2022
- Consumer intent for 2022 travel
- Remote work trend and its effect on travel and movement
- Covid vaccine rate and its effect on travel
This is the current in a series of reports and information items that Skift Research study puts out to assist you examine the effect of the coronavirus on the travel market. Take advantage of the viewpoints and insights of our seasoned network of staffers and contributors. Over 200 hours of desk research, data collection, and/or analysis goes into each report.
After you subscribe, you will get to our whole vault of reports performed on subjects varying from innovation to marketing strategy to deep dives on key travel brand names. You will also be able to access our exclusive Skift Recovery Index and Skift Health Rating information and reports.