Skift Future of Accommodations Forum Video: Increasing Hotel Profits with

Skift Take

In this video from Skift Future of Accommodations Forum 2022, we hear from Noreen Henry, chief profits officer, Sojern, about how an always-on digital marketing approach driven by wise data can help capitalize on the current tourist behavior and patterns.

Sojern

In this video: Recently released trend report: A look at the essential insights drawn from the most recent trend report published by SkiftX and Sojern, highlighting how hotels can optimize revenue in an ever-shifting data landscape.New tourist behavior: How the pandemic upended old travel patterns, with insights into emerging brand-new consumer behaviors and patterns, from integrated company and leisure, to spontaneous journeys, and developing way of lives that defy the out-of-date’leisure-business ‘divide.Dynamic brand-new marketing: How brands can

take advantage of these latest consumer modifications through a flexible, always-on digital marketing method that uses cutting edge data to hone in on customer intent rather than seasonality. Across the board, the worldwide pandemic overthrew tradition practices, customer habits, and earnings certainty, specifically within the hotel market. Promisingly, new research is indicating a strong rebound in the sector, with hotel revenue anticipated to grow 55 percent throughout 2022. Yet customer behavior continues to move, with hotels and brands seeking dynamic marketing options to capture demand and accommodate the transformed marketplace. In this video from Skift Future of Lodging Online Forum 2022, Noreen Henry, Sojern’s chief

earnings officer, chats with Darren Frei, SkiftX’s branded material editor, about the current data-driven insights in consumer habits, and how Sojern’s digital travel marketing platform assists operators and brand names reach, engage, and convert travelers as they start their preparation and scheduling journeys. The full report,”6 Ways Hotels Can Maximize Income in an Evolving Data Landscape”,

is available here: