Skift Global Forum Video: How Sustained Interest for Travel Highlights

Skift Take

In this video from Skift Global Online Forum 2022, we speak with Jennifer Andre, vice president, business development of Expedia Group Media Solutions, on travelers’ evolving preferences, the return of global travel, and the significance of inclusivity in marketing.

Expedia Group Media Solutions

This sponsored material was created in partnership with a Skift partner.

In this video: New research study: Driven by bottled-up demand and a strong U.S. dollar, American customers are taking huge journeys again. Travel search volumes are up across the Expedia platform: From Q4 2021 to Q1 2022, worldwide searches increased 25 percent.

Cities are back: New York City, Paris, and London are amongst 2022’s most popular locations. Travelers are taking a trip worldwide again, especially to major cities in Europe. Practically all Covid screening requirements have been lifted, and tourists are taking “vengeance journeys” in response to wanderlust and a strong economy. Long-haul trips were up 50 percent in Q2 2022.

Tourist inspirations: Consumers want travel offerings that attract all kinds of tourists. The present transitional, post-pandemic period presents a huge opportunity for the travel industry to support more inclusive, accountable travel.

Secret takeaways: Travel need stays strong and stable. Tourists are going shopping worldwide again, and they want meaningful, inclusive experiences that will link them with a large range of individuals and finding out chances within a destination.

The current environment of geopolitical turmoil and financial unpredictability is undeniable– but however, travel need is more powerful than ever. Travelers want more inclusive travel offerings and advertising that reflects a large range of identities. Tourists are cognizant of whether a travel offering is inclusive or not, and 7 in 10 research study respondents said they would pick one location or travel offering over another if they felt it was more inclusive– and would want to pay more for it. Seventy-eight percent of respondents stated they have made a travel option based on promos or ads they felt represented them in messaging and/or visuals.

In this video from Skift Global Online Forum 2022, Jennifer Andre, vice president, company advancement of Expedia Group Media Solutions, delves into Expedia’s current inclusivity-centered customer research and offers stellar examples of innovative, inclusive destination projects for London and Panama. The travel industry need to restore their commitment to inclusivity and introduce more available offerings which attract all types of travelers. In doing so, the sector can seize the chance– and accept its responsibility– to produce a go back to take a trip that is even much better than previously.

The complete Q2 2022 Tourist Insights Report is available here: