Skift Take
In this brand talk from Skift Global Online Forum 2021, Audrey Hendley, president of American Express Travel, consults with Rafat Ali, Skift creator and CEO, on what high-end travel will look like moving on.
American Express
- In this video: Consumer Insights: A deep dive into current thinking, behavior, and costs routines of American Express clients as a reflection of the existing luxury market. This consists of the present trend toward using travel advisors for travel reservations and the introduction of brand-new payment approaches such as e-credits and take a trip coupons, in addition to the business’s own integrated buy now, pay later tool.
- Altering the Roadmap: How American Express has adjusted and pivoted its marketing and operations technique to satisfy the special versatilities of the pandemic period, and has actually used data-driven tools to help comprehend more comprehensive industry thinking and future planning.
- Sustainable Revitalization: How American Express sees the return of travel as a sustainable one, with consumers focused on supporting regional and ethical services– dovetailing with the company’s dedication to becoming carbon neutral by 2035.
For decades, American Express has held an unique perspective on the global travel landscape, offering travel items in 23 various nations in 14 different languages. With a broad and diverse market base, travel continues to be vital to its Card Members’ lifestyles and its total brand.
In this brand name talk from Skift Global Online Forum 2021, we hear from Audrey Hendley, president of American Express Travel, in discussion with Rafat Ali, creator and CEO of Skift, about the company’s versatile pivot through the past 18 months, its long-lasting commitment to take a trip as a foundation of its brand, and essential emerging insights on how its customers are browsing the post-pandemic era.