Skift Take
In this video recording from Skift Global Forum, we hear from Jeanne Jones, vice president, community and customer marketing, Amperity, and Lisa Borromeo Checchio, primary marketing officer, Wyndham Hotels & Resorts, who talked about how information plays an integral function in building relationships with devoted members and new consumers alike.
Amperity
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- In this video: The Relationship Between Data and Loyalty: Client information allows hospitality brand names to scale a friendly, in-person experience into all digital channels. When tourists raise their hands and state they wish to be devoted, it puts the onus on the brand to understand them much better and make that relationship valuable.
- Loyalty Methods Required to Progress: Taking a look at where brands were at the start of 2020 versus now, a lot has actually changed. Where should they be heading from here?
- A New Comprehending of the Client: Travel brand names can’t depend on pre-pandemic consumers to act the same as they did in the past. Sewing together information to have a complete and precise view of a consumer profile permits brands to gain insights and do something about it.
Travel is going through a special minute, with the relocate to digital speeding up over the pandemic and client expectations now higher than ever. Travelers are making fewer strategies, but at a greater price point, so there are less chances to capture their attention and organization. Brand loyalty is no longer about frequency, it’s about lifetime value, and hospitality companies require to fortify their data acquisition and analysis to much better paint a picture of the entire individual behind that information.
In this video recording from Skift Global Forum, we speak with Jeanne Jones, vice president, neighborhood and customer marketing, at Amperity, and Lisa Checchio, primary marketing officer of Wyndham Hotels & Resorts, who discussed how information plays an integral role in structure relationships with devoted members and new consumers alike.