Skift Take
In this video from Skift Global Forum 2023, we hear from Nelson Boyce, managing director of travel at Google, on the real possibilities of artificial intelligence to produce a better journey for clients and enhance the bottom line for travel brand names.
This sponsored material was created in cooperation with a Skift partner.
- In this video: Putting AI in the motorist’s seat: How AI has actually helped Hilton Hotels and Resorts optimize its imaginative assets and take full advantage of awareness with the best message in the ideal environment on YouTube– instead of by hand creating different video campaigns with fixed criteria.
- Understanding the constraints of AI: Powering the machine depends on putting the best fuel in the engine, which suggests marketers still need to prioritize gathering the ideal information and understanding client needs to help AI chart the course to much better outputs.
- Extending the impact of AI: A take a look at how Bard– Google’s AI assistant– now has extensions throughout Google items like Gmail, Docs, Drive, Maps, and more to help clients turn one conversation into a comprehensive trip-planning tool.
- Embracing a brand-new organizational mindset: As more customers take advantage of AI, online marketers should focus on the ability to constantly test, repeat, and pivot as outcomes show where invest is most efficient at extending reach.
There is lots of continuous discussion about what expert system (AI) might have the ability to do. However, it’s time to stop thinking about the hypotheticals and start looking at what generative AI is currently doing to reshape travel marketing. For example, Lufthansa leveraged Google’s Efficiency Max campaign tool to drive a 45 percent lift in customer acquisition while lowering costs by 27 percent. Excellent numbers, and we’re just at the beginning of the AI revolution.
In this video from Skift Global Online Forum 2023, we hear from Nelson Boyce, managing director of travel at Google, in conversation with Jeremy Kressman, head of studio at SkiftX, on how AI is already delivering meaningful effects. In addition, Boyce offers useful suggestions forward-thinking travel marketers can utilize to get the most out of AI now and in the future.
This material was developed collaboratively by Google and Skift’s top quality material studio, SkiftX.