Strategic planning is a comprehensive process for defining what a company or location should become and the activities necessary to accomplish that aim. ITMS can assist you and your key stakeholders in developing an integrated strategy plan that fosters clarity and consensus in order to achieve long-term success. ITMS evaluates our clients’ entire potential and connects goals to the actions and resources needed to accomplish them. Our Strategic Planning services provide a methodical approach to asking and answering the most important questions while preparing you for successful plan implementation.
ITMS help you achieve specific development goals through our comprehensive set of strategic planning services.
ITMS offers complete strategic planning solutions for both organizations and destinations, as well as services that satisfy a wide range of requirements. We understand and acknowledge the unique and outstanding experiences required by today’s visitor, and we believe in expanding tourism in a way that benefits local stakeholders while safeguarding natural assets for future generations.
MARKET ANALYSIS
Before a location can plan for the future, it must first assess its assets, visitors, and prospective growth areas.
Destination Assessments
People travel for a number of purposes, including exploration, relaxation, and exposure to different cultures. But the destination is at the heart of the experience.
Visioning & Planning Workshops
A varied coalition of stakeholders is required for successful strategic planning. It is critical to bring all partners to the table in order to build a shared vision and a route ahead for their respective roles.
Tourism Master Plans
A tourist master plan serves as a road map for the prosperity of a location. It is a critical first step that will answer three critical questions: “Where are we?” “Where should we go?” “How are we going to get there?”
Business Planning
Tourism businesses may have a huge impact on their destination by providing jobs, adding to GDP, bringing in new markets for goods and services, and improving an area’s awareness all while respecting the local environment and maintaining cultural heritage.
Marketing Strategies
Several moving pieces are involved in comprehensive tourism marketing. It’s all too easy to miss the forest for the trees. Each component – communications, public relations, brand management, and advertising – has its own manager, budget, and goals.