Skift Take
In this video from the 2021 Skift Design The Future occasion, we speak with Accor’s primary luxury and premium brands officer, Alexander Schellenberger about innovative, vibrant, and purpose-driven brand name structure in the post-pandemic age.
Accor Group
This sponsored material was developed in partnership with a Skift partner.
- In this video: Brand Structure: How Accor Group is continuing to construct and increase its brand name viability, through an intensified strategy around premium, high-end, and lifestyle– particularly apparent in its latest Ennismore effort– and how its 40+ brand portfolio provides distinct significance, purpose and worth to its loyal customer base.
- Creative Brand Name Strategies: How businesses and brands in the hospitality industry can drawn motivation from concepts in other categories, including the fashion world, to produce creative collaboration and foster vibrant and effective collaborations that resonate in brand-new methods with their audiences.
- Significant Experiences: A look at how tourists are looking for brand-new purpose and significance in their travel experiences, and how brand names can cater to these emerging requirements through thoughtful, creative, and vibrant item offerings that go far beyond simply using a hotel and a bed.
With the brunt of the pandemic in the rear view mirror, brand names and businesses in the travel and hospitality industries are looking for new techniques to remain ahead of the game and create offerings that resonate with emerging client requirement. Brand names that opt for creative strategies to drive brand-new significance and function are most likely to be at the forefront of, and be successful in, the new landscape.
In this video from Skift’s Design The Future occasion, we hear from Alexander Schellenberger, chief luxury and premium brands officer, Accor and Carolyn Kremins, President, Skift, about how to construct a contemporary hospitality brand name portfolio, and the value of brand name purpose to draw in, maintain and resonate with brand-new and existing customer bases.