Skift Take
TUI may be popular for its bundle trips, but the operator remains intent on optimizing the cross-sell of vibrant prices and standalone reservation elements to grow its market share.
Selene Brophy
British holidaymakers can now reserve a TUI hotel stay without picking a TUI bundle tour or flight.
Launched in June with 12,000 hotels readily available via the TUI UK website, the European trip operator, well-known for its packaged vacations, continues to concentrate on versatility to bring in brand-new consumers.
Standalone TUI hotel reservation was very first introduced in Sweden towards completion of 2022 with 10,000 hotels. TUI declared the Nordic region launch was a success as consumers in this market now have a choice of more than 30,000 hotels.
TUI said it expects to exceed that variety of hotels through its UK booking site before the end of the year.
TUI Item Refresh
The hotels-only reservation platform likewise offers a first look at a platform modernization anticipated to be rolled out to its other vacation products over the next couple of months.
The hotels’ search page provides filters according to popular features, main rankings from one to five-stars, and a map display with prices pins. There is a focus on supplying a good overview of the hotel’s place, with an added filter to discover Points of Interest and experiences, such as dining establishments and activities, bookable through TUI Musement.
TUI launches UK hotel only reserving platform. Source: Tui.co.uk Driving Dynamic Prices Brand-new products, winning new customers, and eventually growing market share stays the concern for TUI as it continues to unbundle its plan tours so clients can schedule flights, stays, cruises, and experiences individually, as at first detailed by Sebastian Ebel, chairman and CEO of TUI Group, throughout an earnings hire May.
“We understand that reserving a vacation is no longer about reserving 7 or 14 nights away. It has to do with making your holiday fit in with your lifestyle and available time off,” said Andrew Flintham, TUI UK, Managing Director, throughout a media rundown revealing the UK launch.
TUI stated the system will be updated and evaluated, and brand-new destinations and hotels will be included going forward.