Skift Take
Thailand simply scored a powerful tourist promotion chance by being the area for White Lotus’ next season.
Dawit Habtemariam
Fans of The White Lotus are about to see a lot of Thailand in their preferred program. The kingdom will be the set of White Lotus’ third season, the Tourism Authority of Thailand said.
Filming starts in February in Bangkok, Phuket, and Ko Samui. The tourist authority and HBO have partnered to film and promote the Emmy-winning anthology series.
“We are delighted to partner with the Tourism Authority of Thailand to execute Mike [White]’s creative vision and display all that the beautiful country of Thailand needs to provide as the next group of guests check into the White Lotus,” said Janet Graham Borba, executive vice president of production for HBO & Max.
Hotel Rooms Filled with White Lotus Fans
Thai officials didn’t share which hotel will be featured in season 3. The last two seasons were set at Four Seasons residential or commercial properties, with the very first season featuring 4 Seasons Resort Maui at Wailea.
In 2015, travelers filled rooms in 4 Seasons’ San Domenico Palace in Taormina, Sicily. The hotel was the place for the fictional White Lotus resort chain. In 2022, tourists reserved out the hotel before it even resumed the list below year, Skift reported.
“Our sales have gone nuts with that hotel as well,” said Kelly Torrens, vice president of item for Kensington Tours, in May.
White Lotus Trend Fires Up Tourist Interest
The drama series influences where some tourists will consider booking their next trip. After Sicily ended up being the recording location for season 2, traveler interest increased.
Web searches for towns in Italy increased over 50% in December 2022, stated Alessio Virgili, co-founder and CEO of Sonders & Beach.”We often discover need stack statistics peak even where the Bachelor is being hosted or where White Lotus is being filmed next,” stated Intrepid Travel CEO James Thornton at the Skift Global Online Forum in September.